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1
NotCo - Not So Happy Animals
The NotCo brand seeks to demystify the representation of happy animals in the logos of everyday food products by introducing an interactive project. This initiative challenges the food industry's marketing strategies. Through nothappy.com, consumers can scan product logos to uncover the reality of animal conditions via augmented reality. Additionally, they are given the option to explore NotCo's plant-based alternatives.
| Título | Not So Happy Animals |
| Agencia | Gut Mexico |
| Campaña | Not So Happy Animals |
| Anunciante | NotCo |
| Marca | NotCo |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | P...o M...ico Sólo para suscriptores |
2
Banco Provincia - 17 Millions Summer 2024
The latest commercial from the Argentinean bank narrates the story of a vacationer who finds a unique way to spend his holidays, embracing 'by hook or by crook.' In the province of Buenos Aires, it's vacation time for some and peak work season for others. Fortunately, Cuenta DNI's benefits are enjoyed by all. From Atalaya, passing through the little salami stand and up to Chichilo, merchants hand out dozens of discounts (like a churrero on the beach) so that vacationers can enjoy the coast like fish in the water.
- Marca: Banco Provincia
- País: Argentina
- Anunciante: Banco Provincia
| Título | 17 Millions Summer 2024 |
| Título (Lengua original) | 17 Millones Verano 2024 |
| Agencia | La América |
| Campaña | 17 Millions Summer 2024 |
| Anunciante | Banco Provincia |
| Marca | Banco Provincia |
| Posted | Febrero 2024 |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | Re.....ión Sólo para suscriptores |
3
Stella Artois - Steal Artois
This campaign is aimed at those who have unwittingly "borrowed" their iconic goblet from the bars. The "Steal Artois Collection" offers a capsule of five exclusively designed garments, celebrating the beauty of the goblet and recognizing those who have succumbed to the temptation to take one home. The campaign, which includes digital pieces, outdoor advertising and graphics, invites "friends of the goblet" to enter and win a garment from this collection, while encouraging them to share their "crimes" via social media. The initiative seeks to celebrate the brand's fans in a playful and fresh way, in line with Stella Artois' new tone.
| Título | Steal Artois |
| Agencia | VML Chile |
| Campaña | Steal Artois |
| Anunciante | Stella Artois |
| Marca | Stella Artois |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Medio | Case Study |
| Duración | |
| Creative Agency | D...D Sólo para suscriptores |
| Productora | Re.....ion Sólo para suscriptores |
4
Mix - Picky Proof Mix
Don
The campaign for Mix - PepsiCo's platform that combines the best of Cheetos, Ruffles and Doritos - targets picky eaters. Through humor, the campaign exposes the tricks of these picky eaters while offering them a solution: by choosing Mix, they will always have their favorite snacks without having to choose. This strategy seeks to generate identification and conversation among the public, reinforcing the unique taste experience that Mix offers.
| Título | Picky Proof Mix |
| Agencia | Don |
| Campaña | Picky Proof Mix |
| Anunciante | PepsiCo Inc. |
| Marca | Mix |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
| Productora | Ca.....ia F...s Sólo para suscriptores |
5
Flybondi - Plane Mode
Flybondi launched an innovative in-flight entertainment service that promises a unique and fun experience for its passengers, offering a wide range of pre-loaded content in a lightweight 8-bit design, allowing efficient access without the need for an internet connection during the flight. From games to readings of children's stories, passengers can enjoy a variety of options to make their trip with Flybondi more enjoyable.
| Título | Plane Mode |
| Título (Lengua original) | Modo Avión |
| Agencia | HOY by Havas |
| Campaña | Plane Mode |
| Anunciante | Flybondi |
| Marca | Flybondi |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Filosofía | Sólo para suscriptores |
| Medio | Televisión |
| Duración | |
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