Las mejores campañas del mes de LATAM : Mar 12, 2024

More than a beer, Pilsener has become a symbol of Ecuador. Throughout its history, it has accompanied the country's most important moments, celebrating the warmth of its people and the richness of its culture. With this campaign, the brand seeks to redefine its purpose by promoting the potential of Ecuadorians, reminding them that they can overcome adversity and go further. With this idea, the brand promotes unity and pride in the country, reaffirming the message that going "pa' arriba" is an attitude of life shared by all the natives of the country located in the middle of the world.

The campaign focuses on the consequences of "binge-watching" series or movies until late. This initiative was made possible by "Mercado Play", the new free streaming platform that works from the Mercado Libre app, and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.

Since its entry into the Peruvian market, Heineken continues to expand and consolidate its position as a local icon. That is why Tres Cruces beer created this campaign to support Peruvians in various disciplines and contribute to the development of its most valuable people in different areas. It's an ambitious initiative that shows unconditional support to those who struggle every day to move forward and excel, to those local heroes who don't have the necessary resources, demonstrating that the union of efforts makes the difference.

For the launch of the new Goose Island Lager in Argentina, DraftLine created a unique campaign featuring the emblematic geese, symbols of the brand, who were personally in charge of transporting the beers from Chicago on a commercial flight. The creation of this action focused on the nature of the brand, which is characterized by being irreverent, with personality and a fun tone.

Pícaras, one of the most important cookie brands in Peru, saw the opportunity to give young people a different experience, taking the Parque del Amor (located in the district of Miraflores in Lima) to the virtual world, for the celebration of Valentine's Day on February 14. This is how "Flechados" was born, a battle royale style scenario where "love is at stake". With this gaming strategy and with the help of Digitas Peru, the brand became one of the first to enter the metaverse world.