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Best Travel and Tourism Ads of the Month
1
Virgin Atlantic - A Rainbow in the Clouds
In this inspired installment, Virgin Atlantic and Lucky Generals team up to create this spot that features rare archival audio of Maya Angelou talking about “being a rainbow in the clouds”.
- Marca: Virgin Atlantic
- País: Reino Unido
- Anunciante: Virgin Atlantic
| Título | A Rainbow in the Clouds |
| Agencia | Lucky Generals |
| Campaña | A Rainbow in the Clouds |
| Anunciante | Virgin Atlantic |
| Marca | Virgin Atlantic |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Transportes, viajes y turismo |
| Sinopsis | Virgin Atlantic unveils the next chapter of its brand story with a bold, global campaign created by Lucky Generals. Building on the success of “See the World Differently,” this new campaign shifts the spotlight from who Virgin Atlantic is to where it can take you – all while carrying its signature spirit of openness and positivity into the world. Titled ‘A Rainbow in the Clouds’, the global multi-channel campaign champions the travel company’s spirit of openness and travelling with a restless energy. Showcasing just a few of the many desirable destinations Virgin Atlantic flies to, the campaign invites the world to see these places not just as dots on a map, but through the same vibrant lens as Virgin Atlantic and its travelers – as places to dive into fully and embrace with energy. The multi-faceted campaign spans the UK and US, and starts a new chapter for the brand and is made up of film, OOH, press, digital and social and was developed in collaboration with PHD UK and Jellyfish. Shot by Nikolai Fuglsig, the hero film features rare archival audio of Maya Angelou talking about “being a rainbow in the clouds” in a seldom-heard interview. The powerful words perfectly encapsulate Virgin Atlantic’s spirit of travel and have been coupled with the modernity of American artist Daemon’s ‘Fired Up’ featuring Pastor TL Barrett’s ‘Nobody Knows’. |
| Medio | Web Film |
| Duración | |
| MÍDIA | PHD UK |
| Montaje | Final Cut |
| Empresa de creación sonora | Factory Studios |
| Music Supervision | Finger Music |
| Narration | Maya Angelou |
| Productora | MJZ |
| Realizador | Nicolai Fuglsig |
| Productor | Genevieve Simmers |
| Offline Editor | Rick Russell |
| Postproducción | 1920 |
| Colorista | Kai Van Beers |
| Post-production Producer | David Keegan |
| Productor de sonido | Olivia Endersby |
| Sound Engineer | Anthony Moore |
| Sound Engineer | Jack Hallett |
| Social | Jellyfish |
| Efectos especiales | Jamie Stitson |
| Efectos especiales | Mike Farrar |
2
Marriott Hotels - Wonderful Hospitality Never Sleeps
The Secret Little Agency
The Secret Little Agency helps Marriot Hotels convey their belief that "Wonderful Hospitality Never Sleeps" beautifully in their latest campaign.
| Título | Wonderful Hospitality Never Sleeps |
| Agencia | The Secret Little Agency |
| Campaña | Wonderful Hospitality Never Sleeps |
| Anunciante | Marriott International |
| Marca | Marriott Hotels |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Medio | Interactivo |
| Duración | |
| Mercado | Sólo para suscriptores |
| Productora | The Sweet Shop |
| Realizador | J...d D....is Sólo para suscriptores |
| Responsable de la creación | Ni....as .e Sólo para suscriptores |
| Responsable de la creación | M...s ..o Sólo para suscriptores |
| Agency | ..e S...e Sólo para suscriptores |
| Agency | Ult.......New Sólo para suscriptores |
3
Gardaland Resort - A place that stays with you
This short film style spot out of TBWA\MCR follows a girl experiencing Gardaland Resort at different points in her life, until she's finally able to share the experience with her own child.
- Marca: Gardaland Resort
- País: Reino Unido
- Anunciante: Gardaland Resort
| Título | A place that stays with you |
| Agencia | TBWA\MCR |
| Campaña | A place that stays with you |
| Anunciante | Gardaland Resort |
| Marca | Gardaland Resort |
| Fecha de primera difusión/publicación | 2025 / 4 |
| Sector Empresarial | Hoteles y alojamiento |
| Sinopsis | Leading creative agency TBWA\MCR has unveiled a heartwarming new campaign for Gardaland Resort, Italy’s original theme park. Heroing the park’s beloved mascot, Prezzemolo, the campaign celebrates both Gardaland’s and the long-eared dragon’s 50th birthday. The campaign ‘A place that stays with you’ also launches the theme park's new Animal Treasure Island Attraction. Centering around the popular mascot, it follows the journey of a young girl who grows up visiting Gardaland Resort, forming a deep bond with Prezzemolo. But as she becomes a teenager, life pulls her in new directions and she leaves behind the magic of childhood. Now, as an adult, she returns to the park with her own daughter. As her child runs ahead, she suddenly spots her chatting with a familiar little dragon. Their eyes meet and in that moment a lifetime of memories come rushing back. This marks a groundbreaking moment for Prezzemolo, as he is brought to life in a live action world for the first time. To achieve this, TBWA\MCR partnered with Blind Pig (part of Absolute Post), Director Yoni Weisberg, and Lorenzo De Pretto, the creator of the modern day Prezzemolo. The team carefully balanced the character’s iconic look with enhanced textures, depth and expressive realism - ensuring that he remains as charming, emotive and nostalgic as ever. “We wanted to create a campaign that taps into the deep emotional connection generations of Italians have with Gardaland Resort and Prezzemolo,” said Lisa Nichols, Executive Creative Director at TBWA\MCR. “This story is about nostalgia, love and the magic of passing down cherished childhood memories to the next generation. This journey bonds past, present and future and creates a rite of passage for millions of Italians.” Marianne McGoldrick, Vice President Marketing Europe, Merlin Entertainments said “This campaign brings the sense of awe and wonder we all experience as children into adults eyes, showing that Gardaland Resort stands the test of time. We wanted to express that even though as we get older we lose our extraordinary, this destination is, has and always will be extraordinary - and that stays with you.” The campaign will launch in the UK, Italy and Germany, across multiple platforms including combinations of Linear TV, CTV, Online Video, Cinema, YouTube and Social. Formats include, 120” 60” 30” 15, 6””. It invites audiences from Italian locals, international and visiting families, to rediscover the wonder of Gardaland Resort through the eyes of both the young and the young at heart. |
| Medio | Televisión |
| Duración | |
| Productora | Chief Productions |
| Director ejecutivo de creación | Gary Fawcett |
| Director ejecutivo de creación | Lisa Nichols |
| Director artístico | Jason Chadwick |
| Head of TV | Sarah Bradbury |
| Director de producción | Phoebe Drew-Hackett |
| Media Agency | Wavemaker |
| Realizador | Yoni Weisberg |
| Postproducción | Blind Pig |
| Productor ejecutivo | Colin Offland |
| Productor | Tessa Hamilton |
| Productor | Jennifer Monks |
| Director de fotografía | James Watson |
| Offline | Paul Ferdenzi |
| Efectos especiales | Dylan Miller |
| Efectos especiales | Jack Lynch |
| Efectos especiales | Prateek Mathur |
| Director de cuentas | Hannah Beasley |
| Planificador de cuentas | Liz Bielinska |
| Service Producer | carlotta magnani |
| Postproducción | Greg Baldwin |
| Assistant Director | Jai Lusser |
| Mixer and Sound Designer | MARTIN LEITNER |
| Online | Paul Willis |
| Head of Client Partnerships | Mark Bostock |
| Senior Copywriter | Sam Rutter |
| Director ejecutivo de creación | Ric Comline |
| Head of CG | Rebekah King-Britton |
| Animation Director | Jorge Montiel |
| Efectos especiales | David Smith |
| CG Supervisor | Patrick Keogh |
| Concept Art | Andrei Sitari |
| Concept Art | Grant Bonser |
| Character Animation | Jesus Parra |
| Character Animation | Alberto Lara |
| Character Animation | George Rigby |
| Character Animation | Petroc Menuhin |
| Texture | Heidi Prescott |
| Texture | Megan McLean |
| Render | Megan McLean |
| Render | Patrick Keogh |
| Render | Heidi Prescott |
| Render | Ollie Grant |
| FX | Tony Atherton |
| 2D Artist | Ben Turner |
| 2D Artist | Filip Suska |
| 2D Artist | Annie Mitchell |
| Productor ejecutivo | Josephine Gallagher |
| Productor ejecutivo | Kayleigh Dugdale |
| Senior Producer | Ana Hoxha |
| Compositor de música | Christian Heschl |
| Rigging | Amar Chundavadra |
| Rigging | Andreas Graichen |
| 2D Lead | Gus Ribeiro |
| Production Assistant | Tia Duff |
| Colorista | Phillip Hambi |
| Productor ejecutivo | Leianna Gilmartin |
| Color Assist | Marina Soro |
| Color Assist | Caitlin Donaldson |
| Color Assist | Anthony Abbott |
| Assets | Ollie Grant |
| Assets | Lucia Jiménez Quesada |
4
Experience Abu Dhabi - Kids Recommended
In this campaign out of Ogilvy, Experience Abu Dhabi asks kids what their ideal holiday would look like. The result is "Kids Recommended", a holiday itinerary made by kids, for kids.
- Marca: Experience Abu Dhabi
- País: Estados Unidos
- Anunciante: Experience Abu Dhabi
| Título | Kids Recommended |
| Agencia | Ogilvy |
| Campaña | Kids Recommended |
| Anunciante | Experience Abu Dhabi |
| Marca | Experience Abu Dhabi |
| Fecha de primera difusión/publicación | 2025 / 5 |
| Sector Empresarial | Destinaciones (Países y lugares) |
| Sinopsis | Summer travel planning can be a battlefield of competing interest, but what if you could hand the reins over to the experts… the kids themselves? Today, Experience Abu Dhabi is doing just that with the launch of its new summer campaign, “Kids Recommended,” featuring the first “Kid-Recommended Itinerary” - a seven-day itinerary designed by kids, for kids, showcasing the best of Abu Dhabi for family travel. “Kids Recommended” is built on the insight that today’s young travelers are looking for more than just traditional attractions – they’re seeking deeper connections, imaginative experiences, and activities that allow them to actively shape their adventures. To design the campaign, the Department of Culture and Tourism of Abu Dhabi, commissioned global research surveying over 7,000 children aged 5 to 12, and their parents, across nine countries, revealed uncovers trends that are set to influence the family travel segment. Key findings include: • 90% of children worldwide want holiday activities that help them make new friends, highlighting a shift towards social, group-based travel experiences. • 89% of kids want to experience their favorite video games and movies in real life, underscoring the increasing importance of immersive, themed experiences. • 85% of parents are now planning holidays based on what their children will enjoy most, a reflection of how family-focused travel decisions are shaping bookings. |
| Medio | Case Study |
| Duración |
5
Salt Lake County - Visit Salt Lake. It's sweet.
DEPT® assists in showcasing a variety of sweet experiences that Salt Lake County has to offer.
| Título | Visit Salt Lake. It's sweet. |
| Agencia | DEPT® |
| Campaña | Visit Salt Lake. It's sweet. |
| Anunciante | Salt Lake County |
| Marca | Salt Lake County |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Interactivo |
| Duración | |
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