Título | Always stop before texting |
Brief | The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations. |
Agencia | Ruf Lanz Werbeagentur |
Campaña | Parking Spaces |
Anunciante | BFU (Swiss Council for Accident Prevention) |
Marca | BFU (Swiss Council for Accident Prevention) |
Fecha de primera difusión/publicación | 2022 / 10 |
Sector Empresarial | Seguridad Vial |
Sinopsis | The Swiss Council for Accident Prevention (BFU) conducts research and provides advice so that fewer accidents happen in Switzerland on the roads. And this by public appointment since 1938. |
Medio | Prensa y publicaciones |
Director creativo | Markus Ruf |
Director artístico | Isabelle Hauser |
Responsable de conceptos / redactor | Markus Ruf |
Postproducción | Lorenz Wahl |
Ejecutivo de cuentas | Gian Marco Juon |
Supervisor de clientes | Jürg Beutler |
Supervisor de clientes | Franziska Hartmann |
Supervisor de clientes | Peter Mathys |