| Título | Laboratory mice «Paragraph sign» |
| Brief | Situation:Switzerland is known for its pharmaceutical industry. Unfortunately, a lot of animal testing is still done. 85% of all animal testing is done on mice or rats. This is despite the fact that the anatomy of humans and animals is very different.Solution:Laboratory mice in a small sterile glass box remind us of their rights by desperately forming the paragraph sign. Of course, the mice were not exposed to the stress of a photo shoot. They were brought to life using CGI at Carioca Studio.Media:Ads in opinion-forming newspapers, billboards around big pharma companies, postcards to Swiss politicians and social media.Result:The campaign has triggered debates in Switzerland. Also in politics, whose commitment is essential for a stricter animal protection in Swiss legislation. |
| Agencia |
Ruf Lanz Werbeagentur
|
| Campaña |
Laboratory mice «Paragraph sign»
|
| Anunciante |
Foundation Tier im Recht
|
| Marca |
Tier im Recht
|
| Fecha de primera difusión/publicación |
2022 / 12
|
| Sector Empresarial | Protección / Derechos de los animales, adopción
|
| Sinopsis | The Foundation Tier im Recht (= Rights for Animals) advocates for a strong legal protection of animals. The main purpose of its actions is the improvement of the human-animal relationship in a legal, ethical and social sense. |
| Medio |
Prensa y publicaciones
|
| Director creativo |
Markus Ruf
|
| Director artístico |
Isabelle Hauser
|
| Responsable de conceptos / redactor |
Markus Ruf
|
| Ejecutivo de cuentas |
Carlotta Biffi
|
| Foto / Ilustración |
Carioca Studio c
|
| CGI |
Carioca Studio c
|
| Supervisor de clientes |
Gieri Bolliger
|
| Supervisor de clientes |
Christine Künzli
|
| Supervisor de clientes |
Vanessa Gerritsen
|
