| Título | Always stop before using social media |
| Brief | The brief:Distracted driving causes most car accidents in Switzerland, resulting in 1100 serious injuries and 60 deaths per year. That's why the Swiss Council for Accident Prevention (BFU) launched a nationwide prevention campaign.The solution:Eye-catching parking spaces remind drivers: always stop before doing distracting activities. Each parking space represents a distraction that is especially dangerous: from using social media to texting sms to eating while driving.The media:7,000 street posters along main roads all over Switzerland and big billboards around highway restaurants, gas stations and e-charging stations. |
| Agencia |
Ruf Lanz Werbeagentur
|
| Campaña |
Parking Spaces
|
| Anunciante |
BFU (Swiss Council for Accident Prevention)
|
| Marca |
BFU (Swiss Council for Accident Prevention)
|
| Fecha de primera difusión/publicación |
2022 / 10
|
| Sector Empresarial | Seguridad Vial
|
| Sinopsis | The Swiss Council for Accident Prevention (BFU) conducts research and provides advice so that fewer accidents happen in Switzerland on the roads. And this by public appointment since 1938. |
| Medio |
Exterior
|
| Director creativo |
Markus Ruf
|
| Director artístico |
Isabelle Hauser
|
| Responsable de conceptos / redactor |
Markus Ruf
|
| Postproducción |
Lorenz Wahl
|
| Ejecutivo de cuentas |
Gian Marco Juon
|
| Supervisor de clientes |
Jürg Beutler
|
| Supervisor de clientes |
Franziska Hartmann
|
| Supervisor de clientes |
Peter Mathys
|
