Tier im Recht - "Eye-catching Cat (English Translation)"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Suiza

435

Título	Eye-catching Cat (English Translation)
Brief	In August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment.
Agencia	Ruf Lanz Werbeagentur
Campaña	Animal rights deserve as much attention as Donald Trump
Anunciante	Foundation Tier im Recht
Marca	Tier im Recht
Fecha de primera difusión/publicación	2023 / 7
Sector Empresarial	Protección / Derechos de los animales, adopción
Sinopsis	The Foundation Tier im Recht (= Rights for Animals) advocates for a strong legal protection of animals. Its aim is to draw more attention to animal rights.
Medio	Prensa y publicaciones
Director creativo	Markus Ruf
Director artístico	Isabelle Hauser
Director artístico	Dave Schellenberg
Responsable de conceptos / redactor	Markus Ruf
Ejecutivo de cuentas	Gian Marco Juon
CGI	Isabelle Hauser
CGI	Michèle Aschmann
Supervisor de clientes	Gieri Bolliger
Supervisor de clientes	Christine Künzli
Ejecutivo de cuentas	Kevin Meier
Supervisor de clientes	Joëlle New