Título | Eye-catching Cat in editorial environment (German) |
Brief | In August 2023, Donald Trump became the first ex-president in US history to be officially impeached – in several cases. The resulting media hype was used to promote the message: animal rights deserve as much attention as Donald Trump. The ad with the eye-catching cat was placed in several newspapers and magazines in the matching editorial environment. |
Agencia | Ruf Lanz Werbeagentur |
Campaña | Animal rights deserve as much attention as Donald Trump |
Anunciante | Foundation Tier im Recht |
Marca | Tier im Recht |
Fecha de primera difusión/publicación | 2023 / 7 |
Sector Empresarial | Protección / Derechos de los animales, adopción |
Sinopsis | The Foundation Tier im Recht (= Rights for Animals) advocates for a strong legal protection of animals. Its aim is to draw more attention to animal rights. |
Medio | Case Study |
Director creativo | Markus Ruf |
Director artístico | Isabelle Hauser |
Director artístico | Dave Schellenberg |
Responsable de conceptos / redactor | Markus Ruf |
Ejecutivo de cuentas | Gian Marco Juon |
CGI | Isabelle Hauser |
CGI | Michèle Aschmann |
Supervisor de clientes | Gieri Bolliger |
Supervisor de clientes | Christine Künzli |
Ejecutivo de cuentas | Kevin Meier |
Supervisor de clientes | Joëlle New |