| Título | Lady/Cocktail |
| Brief | Problem:Unfortunately, many affected persons don't seek help. The main reason: fear and shame that their addiction could become known.Solution:For people who are ashamed, discretion is very important. That's why we made this the focus of the campaign. Demonstrated by different types of drinkers. All of them remain anonymous through the glasses in front of their eyes. The people portrayed are still well established in society because alcohol problems should be treated as early as possible.Media:Print ads in the largest newspapers and magazines, posters and billboards around bars, postcards, social media ads.Result:According to Arud: 1. Six times more entries due to alcohol problems than in the previous year. 2. Noticeable patient shift: more people who are still established in society, which significantly increases the chance of success. |
| Agencia | Ruf Lanz Werbeagentur |
| Campaña | We treat every drinking problem with discretion |
| Anunciante | Arud Center for Addiction Therapy |
| Marca | Center for Addiction Therapy |
| Fecha de primera difusión/publicación | 2022 / 10 |
| Sector Empresarial | Concienciación social sobre drogas / alcohol / tabaco |
| Sinopsis | Arud is the Swiss Therapy Centre for people with alcohol problems. |
| Medio | Prensa y publicaciones |
| Director creativo | Markus Ruf |
| Director creativo | Danielle Knecht-Lanz |
| Director artístico | Mario Moosbrugger |
| Responsable de conceptos / redactor | Markus Ruf |
| Postproducción | Michèle Aschmann |
| Ejecutivo de cuentas | Miro Poffa |
| Foto / Ilustración | Paolo Emmanuele |
| Supervisor de clientes | Patrizia De Nicoli |
| Supervisor de clientes | Reto Jeger |
Más creaciones
VER TODOEye-catching Cat (English Translation)
- MARCA:
- Tier im Recht
- AGENCIA:
- Ruf Lanz Werbeagentur
Eye-catching Cat in editorial environment (German)
- MARCA:
- Tier im Recht
- AGENCIA:
- Ruf Lanz Werbeagentur
Laboratory mice «Paragraph sign»
- MARCA:
- Tier im Recht
- AGENCIA:
- Ruf Lanz Werbeagentur
Mister/Whisky
- MARCA:
- Center for Addiction Therapy
- AGENCIA:
- Ruf Lanz Werbeagentur
Young woman/Red wine
- MARCA:
- Center for Addiction Therapy
- AGENCIA:
- Ruf Lanz Werbeagentur
Always stop before eating (Chicken)
- MARCA:
- BFU (Swiss Council for Accident Prevention)
- AGENCIA:
- Ruf Lanz Werbeagentur
Always stop before using social media
- MARCA:
- BFU (Swiss Council for Accident Prevention)
- AGENCIA:
- Ruf Lanz Werbeagentur
Always stop before texting
- MARCA:
- BFU (Swiss Council for Accident Prevention)
- AGENCIA:
- Ruf Lanz Werbeagentur
Tiger Cub
- MARCA:
- Foundation Tier im Recht
- AGENCIA:
- Ruf Lanz Werbeagentur