Build Smart - "Bundeshaus Bern, Switzerland’s supreme parliament"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, Suiza

454

Título	Bundeshaus Bern, Switzerland’s supreme parliament
Brief	Idea:«Build Smart» knows the art of connecting everything in the right way. To symbolize this, iconic buildings were connected dot by dot. The lines were drawn manually.Media:The campaign reached the professional target group on digital billboards in and around trade fairs.Result:Thanks to the skillful approach, it quickly built awareness and interest among decision makers in the building industry.
Agencia	Ruf Lanz Werbeagentur
Campaña	The art of connecting everything
Anunciante	Build Smart Building Technology
Marca	Build Smart
Posted	Noviembre 2022
Sector Empresarial	Obras públicas, construcción y materiales
Sinopsis	«Build Smart» is a new Swiss brand for connected building technology. The goal was to draw the attention of planners, electricians, engineers, architects and real estate developers.
Medio	Interactivo
Director creativo	Markus Ruf
Director artístico	Catherine Martin
Responsable de conceptos / redactor	Markus Ruf
Productor de la agencia	Roger Koller
Productora	RoDo Works
Motion Designer	Gregor Szabo
Director de publicidad	Roger Altenburger
Director de publicidad	Pascal Grolimund
Director de publicidad	Stefan Ruf
Director de publicidad	Alessandro Buriola