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HomeEquity Bank - Letters Home
Marking Veterans' Day / Remembrance Day, HomeEquity Bank in Canada is resending letters from soldiers in the World Wars to their original addresses. This emotive activation creates a connection between current residents and sacrifices made by the people who lived there in the name of freedom.
| Título | Letters Home |
| Agencia | Zulu Alpha Kilo |
| Campaña | Meeting With the Past |
| Anunciante | HOMEQ Corporation |
| Marca | HomeEquity Bank |
| Fecha de primera difusión/publicación | 2024 / 11 |
| Sector Empresarial | Servicios bancarios, inversiones, corredores de bolsa |
| Sinopsis | In honour of Canadian veterans who served their country in the Canadian Armed Forces, HomeEquity Bank, provider of the CHIP Reverse Mortgage, is the proud presenting partner for the fourth consecutive year of the Legion National Foundation Digital Poppy Campaign. This year the Legion National Foundation and HomeEquity Bank are proud to present the Letters Home campaign – a unique way to help bring Canadians of all ages a poignant reminder of the many wartime sacrifices of Canada’s veterans. The campaign will help connect current homeowners to residents from the past by sending replica letters from Canadian soldiers who fought in the First and Second World Wars to their originally intended addresses across Canada in the weeks leading up to November 11. These genuine letters – sourced from the Canadian Letters & Images Project at Vancouver Island University, who make the archived letters available to the public – offer a unique and insightful window into the past, while also using today’s QR codes to help drive poppy donations and share a moving and thought-provoking video featuring Canadian veterans speaking about the importance and power of wartime letters. |
| Medio | Case Study |
| Duración | |
| Agency | Zulu Alpha Kilo |
| Responsable de la creación | Brian Murray |
| Responsable de la creación | Jenny Glover |
| Chief Design Officer | Stephanie Yung |
| Chief Strategy Officer | Maxine Thomas |
| ACD | Ivan Mallqui |
| Director artístico | Ivan Mallqui |
| Digital Design Director | Damian Simev |
| Director de publicidad | Yvonne Ziomecki |
| Director de publicidad | Karla Fisher |
| Director de publicidad | Vivianne Gauci |
| Director de publicidad | Erin Wilson |
| Director de publicidad | Niary Toodakian |
| Responsable de la producción | Ola Stodulska |
| Productor de la agencia | Kenneth Haz |
| Responsable de cuentas de agencia | Patti Ann Cochren |
| Responsable de cuentas de agencia | Samantha Tang |
| Strategy Director | Meredith Ferguson |
| Media Agency | OMD Dublin |
| Media Team | Mitchell Cornelisse |
| PR Agency | Weber Shandwick |
| Productora | Zulubot |
| Productor ejecutivo | Adam Palmer |
| Realizador | Dan Cummings |
| Director de fotografía | Kyle Chappell |
| Postproducción | Zulubot |
| Post-production Producer | Gina Simone |
| Post-production Producer | Lena Hamady |
| Director of Post Production | Sarah Dayus |
| Montador | Alain Elliott |
| Montador | Laura Dunn |
| Montador | Diego Romero |
| Postproducción | Diego Romero |
| Postproducción | Marissa Bergougnou |
| Postproducción | Laura Dunn |
| Efectos especiales | Felipe Chaparro |
| Empresa de creación sonora | David James Findlay |
| Empresa de creación sonora | Stephen Stepanic |
| Studio Manager | Henry Eugenio |
| Developer | Kirby Szeto |
| Developer | Kyle Collins |
| ACD | Max Rech |
| PR | Jennifer Wasley |
| Productora | Amy Groll |
| Productora | Gina Simone |
| Camera Assistant | Jay Marchese |
| Sound Recordist | Anthony Boire |
| Gaffer | Rowan Mikolic O'Rourke |
| Hair/Makeup | Ellen Pimm |
| Motion/Design | Miguel Natividad |
| Colorista | Ryan Ruskay |
| Artista de producción | Sean Lacda |
| IT Director | Gary Stothers |
2
Etsy - Waldo Anthem
Wonderful work from Orchard Creative featuring Wally, or Waldo depending on where you are, and how Etsy helps give meaningful gifts!
| Título | Waldo Anthem |
| Agencia | Orchard Creative |
| Campaña | Wally Anthem |
| Anunciante | Etsy |
| Marca | Etsy |
| Fecha de primera difusión/publicación | 2024 / 11 |
| Sector Empresarial | Compras en línea y comercio electrónico |
| Medio | Web Film |
| Duración |
3
ASDA - Driving Gnome for Christmas
Gnomes abound in UK retailer Asda's punny entertaining holiday campaign. Creative through Havas in London.
| Título | Driving Gnome for Christmas |
| Agencia | Havas London |
| Campaña | Driving Gnome for Christmas |
| Anunciante | Asda |
| Marca | ASDA |
| Fecha de primera difusión/publicación | 2024 / 11 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Medio | Televisión |
| Duración | |
| Banda Sonora | Driving Gnome for Christmas |
| Productora | Hungry Man |
| Responsable de la creación | Vicki Maguire |
| Director ejecutivo de creación | Dan Cole |
| Director ejecutivo de creación | Andy Garnett |
| Senior Creative | Alex Jones |
| Senior Creative | Emily Camacho |
| Chief Executive Officer (CEO) | James Fox |
| Miembro del equipo creativo | Oscar Frost |
| Miembro del equipo creativo | Muskaan Razdan |
| Managing Partner | Dave Owen |
| Production lead | Sarah Cowen |
| Senior Producer | Adam Henderson |
| Director de cuentas | Perla Perlini |
| Responsable de cuentas de agencia | Peter Churchward |
| Ejecutivo de cuentas | Thando May-Mtindi |
| Head of Social Media | Shelley Portet |
| Productor | Sian O'Halloran |
| Realizador | Bryan Buckley |
| Managing Partner | Matt Buels |
| Productor ejecutivo | Matt Lefebvre |
| Productor | Camilla Cullen |
| Director de fotografía | Hoyte Van Hoytema |
| Jefe de decorados | David Skinner |
| Montador | Chan Hatcher |
| Assistant Director | Joe Carter |
| Montaje | Cabin Edit |
| Strategy Director | Lee Barber |
| Strategy Director | Jack Lewis-Barclay |
| Chief Design Officer | Lorenzo Fruzza |
| Creative / Production | Hannah Levy |
| Creative Producer | Dean Trendler |
| Creative Producer | Andrew Stevenson |
| Strategist | Francesca Johnston |
| Diseñador | Sam Kallen |
| Diseñador | Luke Remon |
| Diseñador | Miles Niblett |
| Diseñador | Sarni Strachan |
| Diseñador | Sam Adams |
4
British Airways - Your Family In The Skies
Great storytelling from Uncommon in their latest work for British Airways, that puts a caring, human face on the global airline and a sense of community.
| Título | Your Family In The Skies |
| Agencia | Uncommon Creative Studio |
| Campaña | Your Family In The Skies |
| Anunciante | British Airways |
| Marca | British Airways |
| Fecha de primera difusión/publicación | 2024 / 10 |
| Sector Empresarial | Transportes aéreos, de carreteras y marítimos, ferrocarriles |
| Medio | Web Film |
| Duración | |
| Mercado | India |
| Productora | Nirvana Films |
| Realizador | Prakash Varma |
| Música | Luis Almau |
| Música | Ben Jones |
| Sound Designer | Jack Patterson |
| Sound Designer | Graham Norman |
| Mix | Henning Knoepfel |
| Music / Sound Design | Soundtree Music |
| Managing Director/ Executive Producer | Jay James |
5
Cadbury - Cadbury Christmas: Advent (OOH 3)
We close out this week's Top5 with VCCP's wonderful OOH campaign for Cadbury, that is about about precious moments in the run up to the big day. To see more top holiday campaigns this season from around the world, go to: https://www.adforum.com/creative-work/best-of/25545/best-festive-ads-2024/play
| Título | Cadbury Christmas: Advent (OOH 3) |
| Agencia | VCCP |
| Campaña | Advent |
| Anunciante | Mondelez International |
| Marca | Cadbury |
| Fecha de primera difusión/publicación | Sólo para suscriptores |
| Sector Empresarial | Sólo para suscriptores |
| Sinopsis | Sólo para suscriptores |
| Medio | Exterior |
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