Título | Flatiron Building New York |
Brief | Idea:«Build Smart» knows the art of connecting everything in the right way. To symbolize this, iconic buildings were connected dot by dot. The lines were drawn manually.Media:The campaign reached the professional target group on digital billboards in and around trade fairs.Result:Thanks to the skillful approach, it quickly built awareness and interest among decision makers in the building industry. |
Agencia | Ruf Lanz Werbeagentur |
Campaña | The art of connecting everything |
Anunciante | Build Smart Building Technology |
Marca | Build Smart |
Posted | Noviembre 2022 |
Sector Empresarial | Obras públicas, construcción y materiales |
Sinopsis | «Build Smart» is a new Swiss brand for connected building technology. The goal was to draw the attention of planners, electricians, engineers, architects and real estate developers. |
Medio | Interactivo |
Director creativo | Markus Ruf |
Director artístico | Catherine Martin |
Responsable de conceptos / redactor | Markus Ruf |
Productor de la agencia | Roger Koller |
Productora | RoDo Works |
Motion Designer | Gregor Szabo |
Director de publicidad | Roger Altenburger |
Director de publicidad | Pascal Grolimund |
Director de publicidad | Stefan Ruf |
Director de publicidad | Alessandro Buriola |